Justin Roff-Marsh is a renowned author, thought leader, and founder of Ballistix, a sales management and marketing consultancy.

Ballistix specialises in Sales Process Engineering, a radical approach to the resourcing and management of the sales process. The approach enables organisations to a build high-throughput sales process, where salespeople focus on the conduct of appointments and delegate all non-critical tasks to the sales support function. Justin is also the author of “The Machine: A radical approach to the design of the sales function,” a groundbreaking work that challenges conventional sales practices.

Justin is a prolific speaker for industry events, conferences and workshops and his Solution Design Workshops have benefited hundreds of companies across the globe, making him a respected figure in sales innovation.

Check out Justin Roff-Marsh’s article on Revolutionise your sales: Sales Process Engineering