Jim Penman the CEO of Jim’s Group, the largest franchise chain in Australia and the most renowned lawn-mowing business in the world. He has become a symbol of success in the Australian business sector, and despite his extraordinary achievements, is still driven to continue the growth of his enterprise.

Jim famously started Jim’s Mowing with only $24 to market himself to the world. Now, Jim is a globally recognised entrepreneur with over 50 unique trade divisions and over 4,350 individual franchises across four countries.

Jim has authored best-selling books to share his corporate experience from the bottom to the top. Jim is also active in a research program into the epigenetic of social behaviour, to help in the treatment of mental illness and addictive disorders. Jim is dedicated to his business and believes the key to success relies heavily on customer service.

Check out Jim Penman’s article on how you should constantly strive to improve.