Ian Mills is the CEO and founding director of Transform Performance International, a global advisory firm that provides solutions to business performance challenges. With over 20 years of extensive industry experience, Ian has worked with world-renowned brands, including Virgin Media, HP, and American Express.

Ian is renowned for successfully creating ‘distinctive customer experience’ strategies and developing world-class leadership teams in complex, highly regulated international environments. His passion for helping businesses and business owners has been the key to his success in the industry.

Ian has co-authored three books: ‘100 Big Ideas to Help You Succeed’, ‘The Salesperson’s Secret Code’, and ‘The Leader’s Secret Code’, which showcase his skills, expertise, and qualifications.

Check out Ian Mills’ article on asking why do you do what you do?