Dan Ratner, the founder & CEO of Uberbrand, has over 15 years of experience in marketing, communications, and branding. He believes that branding is essential for organisations to achieve their objectives. Dan works closely with Uberbrand’s clients to comprehend and address current customer perceptions and ensure a positive customer experience while achieving business goals. 

Dan graduated from the University of Technology Sydney with a deep knowledge in business commerce, marketing, and media communications. Since then, Dan has been working with well-known Australian brands across a variety of sectors including financial services, travel and education. In today’s rapidly changing economy, Dan believes that it is crucial for business owners to understand who they are and who they serve.

Check out Dan Ratner’s article on how to build a brand, be consistent.