Annette Slunjski is the managing director at the Institute of Analytics Professionals of Australia and the founder of Lucidity Marketing Communications. Annette is dedicated to promoting data-driven business and the value of analytics to organisations.

With over 20 years of experience in marketing and communications, Annette specialises in B2B marketing, growth and technology, which she uses to enhance the strategic position and success of blue chips and startups.

With a focus on strategy first and a special interest in market data analysis, Annette helps businesses find innovative solutions that are increasingly essential for modern-day marketers and small business owners. She explains complex ideas in easy to understand language so that richer conversations and informed decision making can occur in business.

Check out Annette Slunjski’s article on business data: with great power comes great responsibility.