Day in my life as a Brainiact business coach

Authored by Jared Dawson, Brainiact Hoxton Park.

As a business coach, my days are jam-packed with activities, and I strive to make the most of every minute. Typically, I wake up between 5:00 and 6:30 am, depending on the day. Mondays are my slowest mornings, but today being a Tuesday, I’m up at 5:30 am, eager to start my day. I begin with a cold shower, where I do 50 bodyweight squats and 50 push-ups, and then I make myself a cup of coffee, the first of many to come. By 6:00 am, I’m ready to head out.

My first stop is the Liverpool Catholic Club for my weekly BNI chapter meeting. BNI is a referral networking organisation that helps businesses build trusted relationships for growth. As President of my chapter, I like to be the first to arrive and the last to leave. The meetings start at 7:00 and run until 8:30 am. Most attendees are business owners, so we like to have these meetings bright and early, giving them enough time to return to their businesses by 9 am.

Attendees will often come early and stay later for some informal networking and quick chats. I use this time to introduce myself to any visitors that might be present. This week, we had a building inspector, a lawyer, and a hypnotherapist among our visitors. Our chapter has 26 members, and we usually have between three to ten attendees each week, which makes these meetings an excellent opportunity to meet new people or strengthen existing connections.

As I chair the meeting, I make sure we follow our schedule, which includes each member standing up to give their 60-second referral requests. It’s a great way to learn about everyone’s businesses and how we can help each other. We end with a motivational quote of the day, after which I may have one-on-one chats with members or onboard new members. Today, the Vice President and I onboarded a new member to the chapter. I always enjoy being there to personally welcome new faces and introduce them to their main points of contact.

Next, I had a networking meeting with a graphic and digital design company director based in Castle Hill. Even though they’re not necessarily going to be my client, they’re a supplier to one of my clients, and I think it’s a good idea to network with people your clients work with. You can learn how they help your client and how they can help you in turn.

By 11 am, I’m back in my home office for my weekly client meeting with Luke and Andy from Australian Air Conditioning and Electrical. We usually discuss sales targets, the performance of the sales process, and the jobs they had to do for the week. We also talk about how their relationship is going as co-owners of the business. 

Around noon, I take a quick break, watching Premier League highlights on YouTube and grabbing another coffee. I’ll be honest, my days are fueled by caffeine. I typically have two Red Bulls and around two to three coffees a day, all extra strength!

With that, I’m ready to head into my next client meeting with Aaron and Nin from LMK Landscaping. These days, we go over their Xero file, tweak their pricing, and come up with new strategies to sell. We’ve been modifying their quoting system lately because they were previously quoting big landscaping projects via email. I suggested they sit down with their clients and make it a more personalised discussion. It’s a bit like how when people buy a car, they prefer to talk to a salesperson and have a look first rather than shell out thousands of dollars online.

Being an expert in my field, I know how important it is to be efficient with me and my client’s time, so these client meetings follow a set schedule. Of course, I’m always ready to pivot if something urgent arises, but sticking to a schedule helps me stay on track, especially with 20 clients on my roster.

Around 1:30 pm, I break for lunch and spend some time with my family. I like to break up my day like this, with networking events, client meetings, and quality family time all in one day. I might be a bit crazy trying to fit it all in, but I often feel like multitasking is the only way things will get done. I’m currently growing a franchise business, making sure my employees are paid on time, finding time for my family, and keeping my clients happy. It’s a lot, but all of it needs to be done, and I make sure every minute of every day counts.

After lunch, on this day, I had an informal networking chat with a BNI contact who runs a sign-writing business in Melbourne. Soon after, I had a sales meeting with a prospective client – a new plumbing business in Sydney. My sales meetings are less about selling and more about us getting to know one another, seeing if we’re the right fit, and discussing how I can help their business grow.

By 4:30 pm, my workday is done! I drive my son to soccer training, which takes about 40 minutes. While he’s training, I’ll post on social media for Brainiact and go for a run. I admit, I’m not a huge fan of running, but I do it anyway. My days are so busy that if I don’t force myself to exercise, I’m likely to come home and just crash on the couch. Besides, I see many other parents at soccer practice just sit on their phones like zombies, and I don’t want to be like that.

Once my son’s training is over, we drive back. It’s an excellent opportunity to bond and catch up on each other’s day. As someone who didn’t have much time with my own dad growing up, I try to spend as much time with my son as possible, and this way, I get 80 minutes in the car with my son, three times a week.

I spend the rest of the night relaxing. Most nights, I’ll just sit on the couch either scrolling through Reddit or watching highlights of the Premier League on YouTube. Sometimes I’ll play chess with my son or just talk with my family. While it’s nothing exciting, it’s how I like to unwind after a long day. I’m in bed by 9 pm, ready to hit the hay and tackle whatever tomorrow brings.

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